What is on-page
SEO? This article will be very important to know why it is important and to be
successful in on page SEO. This discussion highlights the 10 most important
things to do on-page SEO. In search engines we constantly try to find content
by doing organic search or organic search. In order to make it easier for us to
find the right content, search engine authorities have emphasized a number of
factors when it comes to on-page SEO.
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Google, the king of search engines in particular, evaluates the issues of this on-page SEO very much. On-page SEO brings the pages to the top rank of Google for the convenience of getting information from the people.
Year after year
we do off page SEO for link building of websites and pages. But if you do only
off-page SEO without on-page SEO, there will be no benefit. Because Google
values on-page SEO 70 times more than off-page SEO. Smart SEO experts know
this very well.
The bottom line
is that off-page SEO can't do very well if we don't focus on the basics,
including on-page SEO. On-page SEO is constantly being updated to keep pace
with the online world. Everything in the online world is being updated. So a
real smart SEO expert constantly updates himself to keep up with the changes.
In this discussion we will try to provide updated SEO experts with 10 important
issues on what on-page SEO is and why it is important.
What is on-page SEO?
On-page SEO
(also known as on-site SEO) refers to the practice of optimizing web pages to
improve a website's search engine rankings and to generate organic traffic. ,
Meta and title) and images are to be included in several rules.
This means
ensuring that your website has a high level of efficiency, authority and
credibility. When all these things are combined properly, your page and website
will gradually improve. This overall process is called on-page SEO. Why is
on-page SEO important? -Page SEO helps search engines understand your website
and its content, as well as identify whether it is relevant to a searcher's
query. That is why it is important.
Search engines
are becoming more sophisticated day by day. Search engine results pages (SERPs)
are becoming more focused on relevance and semantics. Google is now much more
advanced using all the complex algorithms. Such as- 1. When users type a query,
Google already understands what they are actually looking for.2. Provide search
results that meet user objectives (informative, shopping, navigational).
It is important
to adapt to this change. Google knows exactly what content is on your page and
website. What kind of images, videos, texts have been used and what kind of
headlines, HTML, meta have been used. So it would be wise to do page SEO in the
right way and be good in the eyes of Google. That's why there is no alternative
to doing on-page SEO properly.
If one follows
this method, it will be seen that in a few days, his page has been ranked in
Google search. That's why today we discuss 10 important things to do on-page
SEO-
1. E-A-T
Google
constantly monitors the websites and pages of its websites to provide accurate
and reliable services to its users. That's why Google encourages pages that it
approves to provide credible, overall evaluated content, and Google evaluates
only credible, quality content.
In the language
of experts, the process of approving a web-page based on reliability,
authenticity, quality is called E-A-T. Suppose, a hair growth oil is added. But
that oil is fake. People will definitely comment on the bad reaction after
buying and using the oil online.
These comments will make Google use its
intelligence to degrade the quality of E-A-T. Then the possibility of ranking
the page will be lost. Or even if it is in the ranking, the value will fall.
To maintain the
quality of webpage content, Google has always introduced a premium system for
high quality content that has to be bought and used with money. Google rewards
sites that create high-quality content with good rankings and places sites that
create low-quality content at the bottom of the search rankings.
E-A is playing
an important role in Google's organic search or organic search results
(specifically searching Google for any content is called organic search). E-A-T
must monitor your SEO strategy so you should look at the reliability of E-A-T
or content when doing on-page SEO.
2. TITLE TAG or title tag
The Title Tag
or Title Tag refers to the HTML Tag Like which is included in the title of each
webpage. It provides basic clues or context about the subject matter of the
page. It is featured on search engine results pages (usually used as a
clickable link) and in browser windows.
Title tags have
less impact than organic search rankings or organic rankings, so they are
sometimes overlooked. Even then duplicate, poorly written title tags can have a
negative impact on SEO results. So the Title Tag or Title Tag must play an
important role in HTML.
3. Meta Description
Meta
description has been an important optimization point since the early days of
SEO. Meta descriptions, meta tags usually describe the page. It also gives a
preliminary idea about the page. Often displayed in the SERPs below the page
title. In other words, when we search for a topic on Google, some text comes
under the heading. These articles are called Meta Description.
If the meta
description of the page is beautiful, Google will help you to rank the page. If
someone does not select the meta, then Google selects the meta automatically.
However, nothing is fruitful from that.
Properly
selected meta descriptions can be helpful
· The
quality of the search results remain the same
· Increase
click-through (CTR) rating
· Getting
the right idea about the webpage
A meta
description can usually contain 130 to 180 words. We should try to select a
good quality meta using these words. As if it gives accurate, beautiful and
interesting idea about the content of the page. Because search engine users
often decide to enter the page after seeing the meta.
4. HEADLINES
If we want to
bring our website content to the top of the search line in a good way, then we
must write the titles of the content in an interesting way. Creating a title
for a blog post may seem very preliminary; But keep in mind, a great title
inspires people to click on the content, and the title is the fast impression
of the content.
This is why
many experts call titles the door to a content. The more attractive the door,
the more people will be encouraged to enter the room. That's why it's important
to make the title strategically accurate, interesting. An ideal title that will
follow-
- Title
must be within 60 characters.
- The
title will be made up of interesting keywords.
- An
image of the entire content will be reflected in the title.
- Must
be accurate.
An ideal title
rich in SERP often persuades and compels people to click on the rest of the
content and continue reading.
5. HEADER TAGS
The header or
title tag is the HTML element (H1-H6); Which is used to identify head-lines and
sub-head-lines from one written content (e.g., paragraph text) to other content
(e.g., paragraph text).
Header tags are
not so important for a site's ranking. However, these tags always provide an
important function - for Internet users and SEO. The following factors may
indirectly affect page ranking:
- Make
the content easier to read and more enjoyable.
- Provide
keyword rich content about content for search engines.
6. SEO WRITING or SEO Writing
SEO writing
means writing content written with both search engines and users in mind. There
are some important strategies behind writing a strong SEO content - and it is
considered more important in SEO than keyword research. Because you have to
write a standard SEO content by maintaining many things at the same time.
Writing is not
just about publishing a content; Remember, you are writing the content for the
people. Therefore, the content must be high-quality, readable and relevant
enough.
7. Keyword cannibalization
We all know how
important keywords are to ranking a website or page. But do we know what can
happen if the same keyword is targeted on different pages of a website? Then
there may be "keyword cannibalization". Which, of course, made the
video an overnight sensation.
When we try to
rank multiple pages for the same keyword, it actually competes with itself.
Isn't that ridiculous? Really funny. If such a situation is created, it will be
difficult to rank the pages. So it is important to address whether a website
has keyword cannibalism.
8. CONTENT AUDIT
Most content
creators focus on creating new content and they forget to monitor their
existing content. This is a mistake. Monitoring existing content on the website
is important because it helps you:
- Evaluate
whether the existing content is achieving its core goals and whether it is
achieving ROI.
- Identify
whether the information in your content is still accurate or outdated.
- Determine
what kind of content works for you.
- Content
monitoring can greatly help your SEO strategy and should be done regularly.
9. IMAGE OPTIMIZATION or image optimization
Adding relevant
and beautiful images to the tent is a great way to make web pages more
attractive. But not all images are equally important - some images may slow
down your website.
Properly
optimizing the right image will no doubt help you to give a valuable SEO. Image
optimization has many benefits, such as:
- Additional
ranking opportunities (will appear in Google Image Search).
- Good
user experience.
- Quick
page load times.
Images must be
relevant. Then you have to write an interesting title and description for the
picture. You need to add ATL text to the image.
10. USER ENGAGEMENT
The main goal
of SEO is to bring people to the website and attract them to the page for a
long time. Enhancing the on-page SEO elements of a website is only half the
battle. The other half of the battle is ensured if users can stay on the page
for a long time.
This is called
a bounce if users click on the content and back it out of time. It is
considered as a very bad reputation in the eyes of Google. So keeping users
within the page is a great challenge. It is more important that they read the
content and interact by sharing comments.
Users will
click on the content of the page, stay up to date and engage by sharing
comments in different ways, then the possibility of ranking the page will be
created. So it must be done.
These ten
topics have been tried to give a basic idea about on-page SEO. To do on-page
SEO properly you must know more and acquire skills with creativity. It is not
possible to rank a website without on-page SEO. So you should know better about
this and do the job in the right way.